Delray Beach Search Engine Marketing by Jeff Klein

Today I want to talk with you regarding search engine optimization, additionally referred to as SEO

Just what is SEO
Search Engine Optimization (SEO) is the procedure of enhancing the presence of a website in a search engine's organic or unpaid search results page.

There are Three Basic Components of SEO: On-page SEO, External SEO / Link Building, and Content.

1st Component of SEO - On-page SEO.
While there are lots of elements to on-page SEO, there are 3 key elements: Keywords Research, Meta Tags, and Internal Link Structure.

On-Page SEO - Keyword Research - What are the terms your users are in fact using? - Things you should take into consideration when evaluating keywords consist of: significance, search amount, competitiveness, and commerciality.

On-Page SEO - Meta Tags - HTML code inserted into the header of a websites - Assist inform search engines and users what your website or blog has to do with - Title, description, and keyword phrase tags - Key words abundant, engaging, and user focused

On-Page SEO - Internal Web link Framework - Hyperlinks from one page of a website to a different page on the very same website or blog - Helps search engines (and visitors) navigate your site and discover your content - Keyword-rich anchor text

2nd Component of SEO - External SEO / Link Building - Link building is obtaining various other internet sites to associated with your website or blog - In easy terms, search engines see a link to your site as a choose your website or blog's importance - The concept here is the a lot more web links your website or blog has, the more important it is, and the higher it should rank - The truth however is that it's not everything about amount.

3 Important Factors When Building Links to Your Site: Link Velocity, Link Diversity, and Link Quality.
Link Building - Link Velocity - The fee at which you obtain inbound backlinks to your website or blog - Consistency is the key, create web links every month
Link Building - Diversity - Anchor text diversity - Types of web links: blog comments, directory sites, social bookmarking, post advertising and marketing, news release, video advertising and marketing
Link Building - Quality - Relevance: Links from a web page regarding the targeted keywords - Contextual: Links within appropriate text content, found generally content area of the web page (as opposed to in the sidebar or footer). - Authentic: One-Way (non-reciprocal) web links, unpaid.

3rd Component of SEO - Content. - Generate Interest. - Create distinct and intriguing content with genuine worth. - Build Authority. - Become a trusted source within your market. - Promote Sharing. - People want to share quality content. - Social proof as a ranking aspect.

If you would certainly like to find out more regarding exactly how SEO can assist your business, visit our site at PowerPlayMarketing.com or reach us by phone at 561.749.9172.

I hope you found this video valuable.

Ensure you hit subscribe down here so you can subscribe to my network and be informed when an additional video comes out.

If you have any sort of inquiries regarding just what I've shared with you, please leave them here as well. I'm Jeff Klein. Have an incredible day.

delray beach SEM
Relevant url http://en.wikipedia.org/wiki/Search_engine_optimization